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Laura Cardinal

General Manager of Product Management - Xero

  • WHEN / 09 February 2017

  • TIME / 2:00pm

  • WHERE / Deakin Edge Stage, Fed Square

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Making software beautiful

What’s involved in making a beautiful product that people love? Laura Cardinal, Global VP of Product Management at Xero, discusses the ingredients of successful product development, from identifying the problem and achieving market fit, to rallying a global product team.


Laura Cardinal is the General Manager of Product Management at Xero Australia. She joined Xero in 2014 and leads a large team of product managers, engineers and agile specialists across Australia and New Zealand to develop the core Xero accounting product, which is used by more than 860,000 small businesses in over 180 countries.

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