WHEN / 08 February 2017
TIME / 2:30pm
WHERE / ACMI Cube Stage, Fed Square, Melbourne
Managing Brands In The Trump Era: Not For The Faint-Hearted
Trump's election and Brexit signal the beginning of an era dominated by mistrust, conflict and widespread pessimism. Everything will be affected - including how organisations manage their brands. How will brands respond?
A perfectionist at heart and a creative thinker, Putignano approaches brand management as the nexus between cultural studies, human insights and hard-edged business pragmatism.
Putignano is managing director of the brand consultancy PUSH Collective, an Australian-based group of researchers, strategists and designers.