• WHEN / 08 February 2017

  • TIME / 12:00pm

  • WHERE / ACMI Cube Stage, Fed Square, Melbourne

Share on:

Digital Marketing: Why Bother?

Brought to you by: Sarah Piper – Director – affix

In terms of how we build brands and engage consumers, has the industry gone too far with its obsession for all things digital? Five key personalities discuss whether, in placing greater emphasis on digital trends, marketers are sacrificing the power of integrated campaigns and losing sight of what actually delivers results for brands. 

Panel members:

  • Helen Sounness – Managing Director, Australia and Asia – Etsy 
  • Ed McManus – CEO – Powershop 
  • Paul Hoskins – Managing Director – Interbrand 
  • Tim Lyons – CMO – QSR International
  • Sarah Piper – Director – affix

Subscribe to Pause

Invalid Input
Invalid Email

Major Partners


Supporting Partners

01 RMIT 02 Clemenger 03 Adshel 04 Cinema4D 05 AustPost06 HM07 fluoro08 IP Australia

Contributing Partners


Program Partners

  09 backwoods10 unknown11 nvidia

Supporting Media Partners

Media Partners

08 Silicon Beach09 Trapt10 AXI10 startup grind
I think Pause is great because it’s sparking those conversations, it’s putting people in a context that they wouldn’t normally be in. – Taryn Williams, Wink Models