WHEN / 08 February 2017
TIME / 12:00pm
WHERE / ACMI Cube Stage, Fed Square, Melbourne
Digital Marketing: Why Bother?
Brought to you by: Sarah Piper – Director – affix
In terms of how we build brands and engage consumers, has the industry gone too far with its obsession for all things digital? Five key personalities discuss whether, in placing greater emphasis on digital trends, marketers are sacrificing the power of integrated campaigns and losing sight of what actually delivers results for brands.
- Helen Sounness – Managing Director, Australia and Asia – Etsy
- Ed McManus – CEO – Powershop
- Paul Hoskins – Managing Director – Interbrand
- Tim Lyons – CMO – QSR International
- Sarah Piper – Director – affix